Adidas finally launches its Photo print ZX Flux app in the US


Adidas finally launches its shoe customizing app-Photo Print ZX Flux in the US. Adidas had initially launched this new iPhone and Android app back in August which allows you customize the ZX Flux trainer with your own Instagram images. The point is: you can put your selfies or even your favorite dinner on the ZX Flux silhouette. It lets you create a one-of-a-kind sneaker that no one else in the world will own. The possibilities are endless as Adidas claimed.

The app is really easy. First you need to sign in and provide all your footwear details such as gender,  size and to which country these sneakers are being shipped. Snap or select a captured image from your phone. Scale and place the image on the desired spot on the sneakers template, then click preview. Use the 360° 3D preview to get a sneak peek of your ZX FLUX Photo Print design. Once yu save your design, it can be shared on social media sites like Twitter and Facebook.

The Adidas ZX Flux is a subsidiary of the miAdidas brand, a customizable platform that lets you design and purchase your own sneakers. Sam Handy, design director at Adidas, and Torben Shumacher, business unit director at Adidas discussed about the ZX Flux in the video below. They spoke about for instaqnce, how they used the original ZX 8000 silhouette from 1989 to develop this latest edition with a TPU heel cage for support.

Adidas is pricing the customizable sneakers at $110 and take four to six weeks to ship, so the launch date means sneaker lovers can order a pair in any design they desire and get them in time for holidays.


Via: Engadget