With an attempt to help kickstart sales of its tablet, which suffered declining shipments this year, Apple is expected to provide a gold color option for the iPad Air 2, according to people familiar with the plans.
The new versions of the iPad Air 2, which is anticipated to arrive soon this month, will get a gold color option, in addition to the existing silver and gray color options. Bloomberg reported that this would not be the first time that Apple would try a colored-devices strategy to promote sales. The company had used the same trick with the Macs in 1999. The additional color for the new iPads will bring the color palette more in line with the iPhone 5s, which also come in gold, silver and grey. The new iPhone 6 and iPhne 6 Plus devices are also available in gold trim.
According to Teresa Brewer, a spokesperson for Cupertino, California-based Apple, sales of the iPad have been declined with sales down for two quarters in a row. Apple reported sales of 13.28 million iPads for the quarter ending in June, declining 9.2% year over year.
Apple hasn’t updated the iPad Air since last October, and consumers are eager to see what Cupertino has in-store for the iPad Air 2. According to RBC Capital Markets analyst Amit Daryanani, the more important milestone for the California-based company will be the introduction of a larger iPad because it is expected to attract new types of customers particularly business people. This device which is expected to feature a 12.9 inch screen, will not launch until next year, people familiar with the plans have said.