Demand for computers is gradually declining as consumers turn to tablets and smartphones instead, but according to the latest IDC global shipments chart the popularity of Apple’s desktops, notebooks and chromebooks has increased.
Apple roughly sold 4.98 million Macs than a year prior where it showed 4.57 million sales, IDC reported, allowing Apple to overtake Asus for the number five position. (Rival research firm Gartner still has Asus in fifth place, with 5.77 million shipments last quarter. Hey, these are estimates.)
How did Apple get there?
The IDC report said, Apple’s recent price cuts and improved demand in mature markets, has helped it to consistently propel its sale growth. Apple accounts for the6.3% of the global market.
In fact, this is the first time Apple’s quarterly sales has hit the global top five list. The IDC report also notes that while emerging regions saw a decline in sales, the higher demand in Asia/Pacific regions pushed sales up slightly. PC shipments in the United State grew faster than other parts of the world, helping Apple to become the 5th largest PC maker in the world. Apple has always found its largest market in the US—in IDC’s 2014 Q2 report, the company ranks fourth in PC shipments in the country.
Rival research firm Gartner puts Asus in fifth place in its own report, with the Taiwanese company apparently holding 7.3% of the global market share.
IDC’s report also said worldwide PC shipment has declined 1.7% in the third quarter, beating the forecast of -4.1% year-on-year growth. Lenovo, HP, and Dell have hit the top 3 spots, grabbing more than half of the global PC market share. IDC said the back-to-school season could further propel PC sales in the US.