Recently, the CEO of Apple, Tim Cook told the Financial Times’ Tim Bradshaw that the company will go on with operating Beats Music on Android and Windows Phone. We know that Apple had offered iTunes for Windows in the past. However, this is the first time that its own app will be available on a rival mobile operating system.
Tim Cook told the Financial Times that it was all about music. For the future of digital media, this deal could be really huge. A source recognizable with the deal said that the acquisition of Beats by Apple is about the streaming service. So, this helps the theory that Beats will in part to transition iTunes from digital downloads to a streaming-based economy.
The interesting fact to note here is that, Apple has secured a multi-platform foothold in streaming. Something that iTunes Match did not help it to achieve with regards to mobile ecosystem. Well, Apple may still be champion and make a huge amount of money on iOS and iPhone but if it wants to take over the media and music industry for another couple of years, then it will have to look a little bit further.
From the horse’s mouth, via a Tim Cook internal memo to Apple employees published by 9to5Mac:
“Apple’s history in music began with selling Macs to musicians. That remains important to us today, but we also bring music to hundreds of millions of customers with iTunes, which is at the forefront of the digital music revolution. Music holds a special place in our hearts at Apple, and we know that we can make an even bigger contribution to something that is so important to our society. That’s why we have kept investing in music and why we’re bringing together these extraordinary teams — so we can continue to create the most innovative music products and services in the world.”
Since long, cross platform has been a defence that streaming media companies have thrown up due to the threats of huge industries like Apple. Well, let’s just hope that Apple will stick to Tim Cook’s plan to provide Beats Music with a range of devices.
Via : Techcrunch