Just a few months after raising frustration among many Facebook Messenger users, the new standalone Messaging app now has half a billion active monthly users.
The social networking giant in July split Messenger off from the main app. Users who wanted to continue using Facebook’s instant messaging service were forced to download the new app, making users angry who were previously accustomed to sending messages through the standard Facebook app.
The Messenger received negative reviews on App Annie, an analytics tracking site that gathers the collective reviews of app users. Many iPhone users were leaving one-star ratings. Android users were also unhappy about it.
During a question-and-answer session last week, one Facebook user of Ethiopia asked why they need to carry out a separate installation to use a service that was already available in the main app. Facebook CEO Zuckerberg addressed this question, saying the move was driven by the popularity of apps created for specific purposes, by creating standalone entities each app will perform better. But while speed is one of the reasons for unbundling it off, it has been ultimately been about removing friction from the messaging process. On mobile, each app can only focus on doing one thing well.
According to Facebook, 10 billion messages are sent per day, but in order to get to it you had to wait for the app to load and go to a separate tab. Top messaging apps like WhatsApp, Viber, telegram and others are all using their own app. These apps are fast as they are just focused on messaging.
In some countries 85% of the people are Facebook users, but 95% of them still sue SMS or texting. Ultimately, Facebook wants to engage as many people as possible in its services, and if that means splitting off one specific feature, then so it be.
The Messenger app allows voice calls over WiFi for iOs and Android users including group creation, message forwarding adding stickers and new photo and video options.
Facebook Messenger app’s half a billion users a month milestone was reached a couple of months after the Facebook owned WhatsApp announced in April that it had 500 milllion users. According to Facebook’s blog post, it has 703 million mobile daily active users and 1.12 billion monthly active users. Which means Facebook Messenger app is now used by more than 500M users with no other alternative.