Facebook’s New iOS app: Mentions for Big Personalities only

Facebook rolled out a new app on Thursday for big personalities. The company just announced an iOS app called Facebook Mentions, but it’s tailored to help celebrities and public figures discover and join conversations happening on Facebook.

In order to be able to use Mentions, users must have verified Facebook accounts with a public page. Verified users without a dedicated page won’t be able to access the app. At present, brands and media are not allowed to use Facebook Mentions, but the company said this will be rolled out to users with verified profiles in the future, as well as making the app available in other countries.

Facebook Mentions

With Mentions, users can access Twitter-like stream of posts that reference them, and they can find which topics are trending so they can participate in whatever’s hot at the moment on the social network. This could be especially helpful if you’re a newcomer looking to gain popularity and followers by hitching your wagon to various other stars.

High profile members are the one that make Facebook and Twitter a grand success, and this app actually makes a lot of sense in terms of helping those growth-generators become more involved with the platform. If you think you are one of those who can access Mentions, you have to request access before you can actually use the tool, even if your account is already verified by Facebook. If your account isn’t verified by Facebook’s verified status, you can still request for that from within the app.

If you have an iPhone, you can download Mentions here, but unless you have one of those blue check marks next to your name, you’ll be out of luck.

Several big personalities have been quietly using the app, including Mariah Carey, Whoopi Goldberg, Josh Duhamel, Ed Sheeran, Austin Mahone, Tyrese Gibson, Rachel Zoe, Arianna Huffington, Bill Nye and Nick Kristof.
Via : FB Newsroom