Shoppers could soon be automatically recognised when they walk into a shop using a controversial new camera. Its called the Facebook camera that can recognise you every time you walk into a shop.It named Facedeals : The camera uses photos uploaded to Facebook to recognise people as they walk in.
The cameras are little blue boxes designed in a style that looks very much like Facebook’s. They need Wi-Fi and require a 110-volt wall outlet.Facedeals is currently limited to Nashville, but Redpepper said it will be expanding to other cities worldwide in the future.
As Redpepper explains in a blog post, the alleged technology is done completely through a voluntary app:
The Facedeals app must be authorized via your Facebook account. With your help, the app verifies your most recent photo tags, using those to map the physical appearance of your face. Our custom-developed cameras then simply use this existing data to identify you in the real world. Personalized deals can now be delivered to your Smartphone from all participating locations—all you have to do is show your face.
The Facebook camera requires people to have authorised the Facedeals app through their Facebook account.
Whether the service actually takes off is hard to determine because even though users have to sign up to participate in the program, many people likely won’t appreciate that there will be cameras scattered around their city actively scanning their faces.