As if Google hasn’t come up with a zillion inventions already, it has set to make out another fabulous mark, with the launch of a huge digital billboard to light-up the Times Square.
And by huge, I mean that it is larger than a football field and to add up to that, it is eight stories high. If you are looking for the exact measurements, then it is 77.69 feet by 329.65 feet. The billboard covers an entire city block and is mounted on the side of the Marriot Marquis hotel, at 1535 Broadway, between 45th and 46th streets and at least 3 million pedestrians are estimated to pass by the billboard every day. So, just imagine how much it would cost someone to hire it. Well, the price is $2.5 million for just four weeks.
It is without doubt, the world’s largest high definition video display with a pixel density of 2,368 x 10,048, exceeding 4k display resolution by 15 million pixels. Along with showcasing its own products, Google is also said to donate screen time to non-profits like World Wide Fund and Charity. Harry Coghlan, the president of Clear Channel Outdoor New York, quoted – “Size matters in Times Square”. When tourists passed by last week, they couldn’t help but drop their jaws in awe as the fashion models and skiers illuminated the display. He also added, “Sometimes it just comes down to wanting to stand out and it comes down to ego”.
Then we had Tim Tompkins, president of the Times Square Alliance saying, “People go to the Grand Canyon to see the most visually stunning natural canyon in the world. They come to Times Square to see the most digitally striking canyon in the world.” Well, we obviously got to agree with him. The Billboard is quite a sight! To add to that, with the most awaited New Year’s Eve celebration broadcast worldwide from the square, Clear Chanel Outdoor and Google will enjoy even wider and taller visibility!