Google’s ‘Structured Snippets’ powered by knowledge graph refine search results


Google on Monday announced a feature powered by the knowledge graph called “structured snippets”. This new feature puts facts and data points for selected search terms just underneath individual search results. To make the point more clear, Google explains the feature with a visual example. If your current search term is Nikon D7100, the search results display the camera’s core spec right beneath DPReview like this:

Google structured snippets

Google extracts all of this information from tables on the linked website, and the company says its team is working to ensure the facts displayed are relevant and accurate. You can see the snippets on your smartphone too. It’s a smart tiny addition; you’ve already seen specifications and key details in the sidebar when searching for popular products or persons. But the snippets help you make smarter and less clicks.

Via: Theverge