Facebook’s photo and video sharing platform Instagram has reportedly moved ahead of the popular micro-blogging service Twitter with more than 300 million people using its photo service every month. Instagram, which was bought by Facebook in 2012 for $1 billion, said its followers are sharing over 70 million photos and videos every day, up from 60 million it announced in March.
Just nine months after it reached the 200-million user mark, Instagram today topped Twitter’s user base, which was 284 million six weeks back. Twitter added about 38 million users since March while Instagram boosted its count by 100 million. This proves that the photo-sharing app has gained immense popularity in the past few months.
Kevin Systrom, CEO of Instagram, wrote on the blogpost that they’re proud to announced that over the past four years, what began as two friends with a dream has grown into a global community, has made it bigger than Twitter. According to reports, the service is now working on authenticating celebrities’, athletes’ and brands’ accounts by offering “verified” badge to their profiles. This move helps followers identify accounts of celebrities and icons, and discern them from potential parodies. It is also focusing on permanently deleting “spammy accounts” to improve its user experience.
Systorm told the Wall Street Journal that Instagram is the platform to creativity, in all of its forms, a place where you can find everything from images of Nile River to the newest look from Herschel Supply or a peek inside the mind of Taylor Swift. The service is now capable of engaging generations of people that may not be on Facebook yet.
The Instagram service, popular with teens who enjoy its flattering visual filters, has helped Facebook engage a younger audience who are highest users on the most popular online social-networking platform. Facebook also owns messaging service Whatsapp which had 600 million monthly active users as of August, Facebook Messenger and virtual reality technology maker Oculus, pouring in huge monetary profits.