LG recently announced a relatively affordable 55-inch curved 1080p OLED at an eye-popping price tag of $3,500 and it’s already back with something better. Ahead of next week’s IFA trade show in Berlin, LG on Monday announced pre-sales of two new giant OLED TVS with 4K resolution.
The South Korean company calls the move a “first” since other TV makers sell models that offer either one or the other technology, but not both.
“LG 4K OLED TV is the pinnacle of technological achievement and a new paradigm that will change the dynamics of the next generation TV market,” LG CEO Hyun-hwoi Ha said in a statement. “As the next evolutionary step in display technology, OLED will play a major role in reshaping our industry.”
Aside from its deeper color saturation, a sharper image quality than LCD and plama sets, the OLED sets also feature LG’s multi-channel Ultra Surround sound system for a heightened sense of immersion.
We don’t have an official US price for the OLED set yet, but the Associated Press reports that the smaller model will set you back 12 million won ($11,765).
LG is taking pre-orders this week for the 65- and 77-inch 4K OLED TVs, but only in Korea. Availability in North America and Europe will follow shortly.
Sony and Panasonic showed off their own prototype 4K OLED TV’s at CES 2013, but LG is now the first to commercialize such a panel.
Visitng the IFA consumer electronics show scheduled for September in Germany? Stop by Hall 11.2 of the Messe Berlin convention center to take a closer look at the new OLED sets.