Microsoft announces its first Lumia smartphone without Nokia brand name

Microsoft Lumia phone

It has been a while since Microsoft acquired Nokia’s mobile division for $7.2 billion, but until recently, Lumia devices were still marketed under the Nokia branding. But Microsoft posted a teaser on Nokia’s conversation blog that it will be releasing its first Lumia handset on Novemebr 11, with the tagline “Microsoft is delivering the power of everyday mobile technology to everyone.”

Microsoft’s teaser also reveals a portion of the smartphone with an orange frame which coincides with the images leaked to Chinese microblogging site Weibo in October, which shows a smartphone enclosed in an orange frame, with the Microsoft logo stamped beneath the earpiece on the front and in a vertical stripe running down the back. While the teaser revealed a portion of a smartphone, it was unclear that the device will be the next smartphone in the Lumia product line. While many people are looking at a flagship phone, sources familiar with Microsoft’s said that the company will launch a budget smartphone, affordable enough for everyone very soon.

The Microsoft Lumia phone is expected to be a successor to the Lumia 635. There’s no indication how Microsoft will name its first Lumia, but is expected that it will be dropping the name of Nokia, opening a new chapter for Nokia’s mobile division that was not doing well prior to Microsoft’s acquisition. Microsoft’s first Lumia will feature a 5-inch screen and 1GB RAM, a 5-megapixel camera, 8GB internal storage, in addition to 1.2GHz Snapdragon processor. Surprisingly, Microsoft is including a VGA front-facing camera in this particular model, something Nokia failed to add in the low-end Lumia handsets.

The latest move is a part of an ongoing strategic move inside Microsoft to slowly drop out the Nokia branding name. In addition to redirecting several Nokia’s regional website to the company’s mobile website, Microsoft is also renaming several Nokia apps. Microsoft is planning to launch the handset on Tuesday which is expected to be priced around $100.

Via: TheVerge