The Associated Press now uses Robots to deliver Earnings reports

Robots make pretty decent bloggers. Sounds strange? Read this: you’ve probably been reading computer-generated stories for years.

Associated Press reports that it will employ story-writing AKA robots by start-up Automated Insights to automate the production of US corporate earning stories.
AP Is Using Robots To Write Earnings Reports

According to a post on the AP official blog, this technology will allow the AP to produce 15 times more earnings stories per quarter as opposed to their usual volume of around 300. Lou Ferrara, AP managing editor, said this will not eliminate any jobs, but rather allow journalists at the AP to provide context and investigative pieces.

“If anything, we are doubling down on the journalism we will do around earnings reports and business coverage,” he said in the blog post.

“Instead, our journalists will focus on reporting and writing stories about what the numbers mean and what gets said in earnings calls on the day of the release, identifying trends and finding exclusive stories we can publish at the time of the earnings reports,” he said.

Plus, analytical stories around earnings reports can be published much faster, now that writers aren’t focusing on crunching and recapping the numbers the second they’re released.

Attempts at automating reports aren’t new. Automated Insights are already in the field of creating a preview or recap of any NFL, MLB or NBA game, a weathercast or an insurance report.

The AP has also been tinkering with its sports coverage, but this is the first time AP is using robots to product the actual stories. Each story is reported to have a 150-300 word structure.