Twitter introduces a new way to listen to music and podcasts: the Twitter Audio Card. Twitter’s latest feature lets you click on a shared track for playback directly from your timeline on both Android and iOS devices.
You can even dock the cards so that the content will continue to play as you browse through the rest of that collection of tweets, similar to what SoundCloud does. Twitter users have been able to embed music before, but Audio Cards allow them to listen to the audio content without leaving the Twitter app.
Twitter is launching this new audio card in partnership with third-party streaming services and SoundCloud happens to be its first launching partner. This means that every SoundCloud link in a tweet will have the capabilities to be played and docked. However, Twitter’s audio cards is now only available to some SoundCloud creators starting today such as This American Life (@thisamerlife), NASA (@nasa) and The White House (@whitehouse), as well as David Guetta (@davidguetta), Steve Aoki (@steveaoki) and Zeds Dead (@whoszed).
Audio cards on Twitter serve as a tool for young artists looking to promote their work. Twitter also announced Apple as their second streaming partner and some iTunes songs will now appear in audio Cards, allowing users to preview music that is yet to be released, but at launch only the Foo Fighters’ new song is part of Twitter’s initial roll-out. The iTunes player in Twitter plays the whole song, unlike the preview on iTunes Store itself, which plays less than 2 minutes of it.
Twitter says this is just the beginning, and that they’re planning to roll out to more content creators and partner audio sites in the future. Check out the complete list of launch partners here.