Twitter now makes your shopping experience convenient, easy and more fun. Twitter began testing “buy buttons” on Monday that can be embedded in tweets to allow users to instantly buy anything directly from marketing posts.
As of now, the button only appears on mobile devices and is not seen on Twitter’s web version. In their test, users can make a purchase with a couple of clicks. Users will get access to offers and merchandise they can’t find anywhere else and can act on them right in the Twitter apps for Android and iOS.
The feature, initially aimed at selling limited-edition or time-sensitive products such as T-shirts and event tickets, could eventually add new revenue streams for Twitter and some of its brand users.
According to the company, the buy button appears only for a small percentage of Twitter users in the U.S and this number will grow over time. After hitting the “Buy” button, the service will prompt you to enter your credit card details and shipping information, or if they are already stored, you are prompted to confirm the purchase. Once the information is entered and confirmed, your order is sent to the merchant for delivery. All your personal information will be encrypted and stored to speed up your future purchases. Of course, you can always delete this information from your account. Your credit card details won’t be shared with the seller without your knowledge.
The move is initiated as a part of larger effort to combine purchasing with social networking. Facebook, Twitter’s biggest competitor, began experimenting a feature in July that lets users make purchases by clicking an on-screen “Buy” button.
Twitter has tied up with partners like Fancy, Gumroad, Musictoday and Stripe as platforms for their initial test, with more partners to follow soon. Nathan Hubbard, the former chief executive of Ticketmaster who joined Twitter, said the social service will begin the test with a group of artists, brands, musicians and retailers.